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It has happend to me in my 18 years of professional experience. Information and translations of apneic in the most comprehensive dictionary definitions resource on … I find majority of ads meant for the southern markets lacking in that certain something – a connect, a feeling of familiarity…of speaking the same language (Second is the idea of a “common shared culture”. But the real issue is that very few ads are rooted in an universal insight – an appeal that resonates across all regions. Second is the idea of a “common shared culture”. A parallel lies in dubbed films. Whats critical to an ad's ability to travel is the fact that the thought is language neutral (universal insight etc.) Thus, ads based on Bollywood or cricket have the power to travel well, because they hold similar meaning across the country.Third is the insight of fundamental “human truths”. We have a large collection of sms,shayari,quotes & jokes.we have a large collection of zakham shayari, hindi shayari,urdu shayari,friendship shayari,english poetry shayari,eid shayari,ehsaas shayari,dil shayari,diwali shayari,dua shayari,dosti shayari,dhoka shayari,dard shayari,chahat shayeri,birthday shayari,bengali shayari,bewafa shayari,barsaat shayari,funny shayari,faraz shayari,festivals shayari,intezaar shayari,ishq shayari,judaii shayari,khuwab shayari, love shayari, love sms, friendship sms, funny sms, sms jokes, naughty sms, dosti sms, hindi sms, shayari sms & many more Views personal. Sample the 'Be a little Dillogical' line for Lays, which plays on 'il' in Dil, which then forms 'Dil-logical', translate it into different languages and it loses its essence. Would the Greenply 'Sardar in a Tamil household' commercial MW studied a bunch of ads which did well in an earlier phase of research to conclude if they 'traveled well' or not. Maine. Jeewan. We will feature this writeup on a link to our blog:Everyone recognizes it. Thanks. See Enter your email address to subscribe to this blog and receive notifications of new posts by email.I agree to most of this, as I want all my tvcs to reach out to the tg they are meant for. Just one thing. Ayaye Yaro with duration (4:08) high quality (5.68 MB) - bitrate: 192 kbps. Lucky, looks like 'the more things change, the more they are the same.' Looking at her brother’s teeth a little girl exclaims in Tamil, ‘And then there are several concepts that make you wonder if they work as well in regional languages: KILB of Religare, Aamsutra of Slice and so many others. I find that most Ads are transliterated into South Indian Languages. I understood a lot of N Indian Sensibilities having done engg in MP. never translate ….. which is why we find a lot of bookish language for ads in Kannada and Tamil, where as in Hindi, they sound pretty fine.This is great! As a Tulu-speaking Kannadiga, who grew up in Chennai, studied Tamil and yet is familiar with ‘North Indian’ sensibilities, I was fortunate to see ‘both sides of the coin’ as it were, growing up in advertising. I was in a position to evaluate an idea thought through in Hindi and then translated in Tamil. It immediately sets up distance. Had this been translated, it would have been "Aane Mari" in Kannada, but it was transliterated and was dubbed as "Chikka Aane". Things won't change unless advertisers look at India as a 'Europe' of sorts – a kind of a federation of different cultures, languages, movie icons, musical references etc. That's the only way ads suffused with the flavors, smells and references of specific states will get made. Yet ‘Even if we find an insight that has universal appeal, the practical issues of language, attire, dubbing etc. Some of her well-known films include Red Rose, Dard, Romance (1983), Sohni Mahiwal (1984), Teri Meherbaniyan (1985) Samundar (1986), Saveray Wali Gaadi (1986), Karma (1986), Naam (1986) and Maalamaal … In my view, most of such writers do a translation and nothing more – they don’t attempt to bring the idea alive or create a connect. Many Telugu & Tamil films get dubbed in Hindi and shown in B & C Centres or on non-prime time on TV Channels.You can figure out that hard core Hindi speaking states will find it difficult to connect with them. Recently, due to my professional association with an Indian FMCG Foods company, I was asked to proof read ads in Kannada. These include finding a partner, spending time with family or helping the next generation to develop and thrive. I think most campaigns are flawed at the conceptualization stage. Sulakshana Pandit is a popular Indian playback singer who was born on 12 July 1948. I guess the Greenply ad had an appeal beyond just the North as it was rooted in humour. As a Kannadiga, whose parents lived in TN for generations, I could understand both Kannada and Tamil.
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