Gone is the three-tone Bolt with a navy keyline – the new Bolt has been paired down to only include Powder Blue and Sunshine Gold.” A new wordmark logo accompanied the logo release featuring a lightning bolt emoji (their words, not mine) shooting down from the “A” in “CHARGERS” Click to enlarge. Currently over 10,000 on display for your viewing pleasure SoFi Stadium Updates: Powder blue and yellow is a very fitting color scheme for the Chargers as a franchise and it’s absolutely a good sign to see the team fully embrace that look as they make their move into their new home for the foreseeable future. The Chargers have used a version of the arched lightning bolt as their primary logo since 1974. The Chargers' new logo looks like the logo of a football team in a movie where there's a football game but the movie isn't about football. In addition to general sports logo and uniform talk, I also regularly write about baseball for SB Nation’s Talking Chop, SB Nation MLB, and Baseball Prospectus.Opinions expressed by Forbes Contributors are their own. The team has worn a white helmet exclusively since 2007 after using navy as the primary color previously. ⚡️ ⚡️ ⚡️⚡️⚡️ It’s pretty safe to assume that the Chargers’ new look will stick to the look that the team has had for their entire existence. With words becoming increasingly interchangeable with emojis and acronyms, the team decided to build a bolt emoji into its new logotype. With the Los Angeles Chargers (presumably) moving into the new SoFi Stadium later this year, they have freshened up their look accordingly.
They have removed navy blue. The Rams aren’t the only team that will have a new logo and uniforms heading into the 2020 regular season. In what was a bit of a surprise announcement, the Los Angeles Chargers unveiled an updated primary logo and also revealed that they were going to have new … (Photo by Robin Alam/Icon Keeping in mind the fact that they will be moving into the new SoFi Stadium with the Los Angeles Rams, it now makes plenty of sense that the Chargers would decide to have a new look to coincide their move to the new stadium.
The bolt does not curve quite as much as the previous iteration, though it shares the same overall concept. I am an Atlanta-based writer who focuses on sports logos and uniforms. ⚡️⚡️ ⚡️ https://t.co/7MuGHdwosSTHIS JUST IN: The Los Angeles Chargers today introduced an update to the team’s “Bolt” mark as well as a new logotype in advance of the 2020 season. With leaks and rumors piling up, the Chargers shifted into “Ah, fuck it” mode yesterday and went ahead with the unveiling of their new logo — no buildup, no drumroll, no teaser video, just a surprise announcement. The Los Angeles Chargers resurrected this logo during the 2018 season. As for the new wordmark: Eh, whatever. There were actually some hints that the Chargers were eventually going to make this move — during the 2019 season, the Chargers promoted their former alternate powder blue uniform to their primary home uniform, they also changed their helmet’s facemask from navy blue to yellow as well. As with the logo, any element of navy has disappeared in favor of simply the powder blue and yellow elements.How the new uniforms will conform to these aesthetic changes remains unclear. The team released a new logo and typeface Tuesday and announced that new uniforms would arrive next month in time for the 2020 NFL Draft. If the Chargers have indeed decided to simply update their uniforms with the new logo and font as well, then the Chargers may in fact end up with a legitimate claim to having the best uniform in sports. On Tuesday, the Chargers revealed a revamped bolt, the team’s primary logo… The new two-toned logo most likely will not engender the fan angst that accompanied the Los Angeles Rams' recent rebrand. So while the announcement may be a bit of a surprise, it’s a surprise that is actually a very sensible decision on the part of the team.As far as the uniforms go, the situation for the Chargers is somewhat similar to what the situation appears to be for the Rams and their new uniforms when it comes to speculation. While it's not easy to reflect a vibe in logos and uniforms, the team set out to do just that with a bold, vibrant, electric and fun brand update.The 1960s in Los Angeles and its surrounding communities represent classic Americana coastal vibes. The Chargers’ iconic powder blue and sunshine gold are the forefront of the team’s new mark, logotype and soon-to-be-revealed uniform design.
⚡️ ⚡️ ⚡️ ⚡️ The navy outline that previously surrounded the powder blue has disappeared. March 24, 2020 4:07 pm ET Yesterday, it was reported that the Chargers would have a new logo and uniforms.
Los Angeles Chargers Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net.
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